If you are an aspiring entrepreneur, we are definitely sure you would have read a series of inspiring books about changing your attitude, becoming more open, confident, accommodative, watched tons of TED talks, Shark Tank and pondered up on elevator pitch. However, there is something that most books and people won't tell you or would overlook a concept as insignificant. But trust us, this concept is way more crucial than it is perceived to be. Usually, when you are generating leads and pitching your services to them, you are talking from your brand perspective. You have just one emotion and focus in mind - to get business. You try to talk about how professional you and your team is, your ded
A good idea does not alone ensure business potential and growth. It’s how some of the most crucial factors associated with your idea come together to turn your idea into a tangible product that sells are what matters. A well designed, user-friendly website, a proper workflow that involves lead generation and conversion, an effective promotional strategy and most importantly, good content that goes on your website, brochures, blogs, banners and ad campaigns. While most of us give too much attention to other factors, trying to fine tune them to their most intricate levels, we all tend to unanimously take content for granted. This is where most businesses fumble. Content is a way of talking to
An entrepreneur is basically out of the 24 hour cycle and lives mostly unbound by the conventions. But that doesn't mean he or she has to compromise on discipline. When you live devoid of the concept of time, it becomes all the more important to follow a routine to avoid chaos and be more productive. As much as your work is important, your health is crucial for your business and life as well (duh). Lack of physical activities, imbalanced diet, untimely meals, inadequate sleep and constant exposure to gadgets can deprive you of your health and gradually stop you from becoming productive during your work time. To help you get into a productive framework and have a disciplined approach to work
For long, marketers have been using a blend of both Google and Facebook ads to promote their business online and reach to their target audiences. If you had done this too, you would know that only one fetched you better return on your investments. This usually happens for every business because neither do all businesses have the same marketing and promotion requirements nor do they all fall under the same niche. What worked for your fellow entrepreneur friend might not work for you and you cannot blame the goodwill suggestion he or she passed to you. As a standalone entrepreneur, you need to have a clear vision on your marketing requirements, campaign purpose, brand recall value and then dec
