Digital strategies that have outgrown their behaviour towards the market
We are cruising through 2019, and it is almost midyear. If you haven’t started working on the newer 2019 digital strategies, it’s time for you to do so. We won’t prescribe you the do’s and dont’s of business. But definitely like you to take a tour with us and help you walkthrough the newer, improved and effective digital strategies that can produce effective results. It’s no time to rest, bring out your team and brief them about the digital strategies you like to implement in your business.
What are the 2019 Digital Trends that you can’t ignore?
Podcasts- Probably what can be considered the immediate future of marketing. It would immensely help your brand to start a podcast when the field is not crowded. Companies that started blogging earlier has a good leverage on Text based search on all search engines. With Smart Assistants like Siri, Google and Alexa gaining popularity and the makers pushing them into the consumers with vehement, it would benefit to become a pioneer and lead the industry with audio content.
Visual Search- We have already hovered through audio search, which is quite common with phones and devices, over various online channels especially with evolution of personal assistants like Siri, Google Assistant and Alexa. What’s new is visual search, it is getting popular with online platforms and applications. Like Pinterest, Google lens and Camfind, the technology is slowly getting recognition. Think about how easily customers can trace your company and land on your website just by clicking images. It will provide a smoother user interface and let your business earn some brownie points.
Programmatic Advertising- Attracting customers to your product or service can be difficult. Tracking their likes and dislikes over millions of websites, applications and digital platforms that are being viewed across a variety of channels can be difficult. This is where Programmatic Advertising comes into the picture. Programmatic advertising is the automated buying and selling of online advertising. Programmatic advertising uses AI to automate ad buying so you can target more specific audiences. It is regulated as bidding and auctions.
Social messaging Applications- Apps like Facebook messenger, WhatsApp, Instagram are all helpful in business. Think about the amount of time people spend on these apps daily. WhatsApp alone has more than 1.3 million active users and hence would be a great medium to contact your customer. These apps can be productive in sending messages to the customer directly with the added advantage of customizing and bringing out a touch of personalization.
SEO A/B Split Testing- Search engine optimization A/B split testing like any other split testing allows you to differentiate the variables and increase traffic over your website so you can find a targeted approach to deliver content changes. SEO A/B split testing squeezes the most SEO juice out of your website and gives you insight into the variables that move the needle.
Video Marketing- The world is shrinking with internet and smartphones. Every individual owns a high quality smartphone with laudable cameras. Video content is one such marketing that will never lose its charm. You have something exciting to tell the world, it’s so easy. Youtube, Facebook live streaming and 360 degree videos are all new age digital strategies that are put to use to keep the traffic coming to your website.
With these new trends, there are enough ways to attract more customers to your business and satisfy them. However, there’s a lot of work to be done to stay ahead of the marketing curve in 2019. Prepare your team for the cut-throat competition that is waiting ahead.