Whether a product based or service based company, they both need marketing to reach out to people. We the GrowthSurgeons provided Digital Strategy as our best service to an afterschool academy that needed marketing strategies to grow and prosper. When they approached us, the academy was relying on traditional marketing, like word of mouth, which attracted only 45% of students. After we took over the steering wheel and we changed the entire marketing approach by launching e-book, regularising web content posting, recalling brand value by nurturing leads by emails and newsletters. Our paradigm shift in handling the offline leads on an online platform was instrumental in their efforts.  The statistics showed drastic movements. The lead share from events increased to 25% from the previous 5.6% in just three months. Presently, the academy has flourished as a well known, premium afterschool acdemy among parents in the vicinity.