Google Ads Vs. Facebook Ads for Your Business
For long, marketers have been using a blend of both Google and Facebook ads to promote their business online and reach to their target audiences. If you had done this too, you would know that only one fetched you better return on your investments. This usually happens for every business because neither do all businesses have the same marketing and promotion requirements nor do they all fall under the same niche.
What worked for your fellow entrepreneur friend might not work for you and you cannot blame the goodwill suggestion he or she passed to you. As a standalone entrepreneur, you need to have a clear vision on your marketing requirements, campaign purpose, brand recall value and then decide on your approach.
To make things easy for you, we have compiled insights on two of the most powerful adverts medium today – Google and Facebook, which in their own distinct ways help you take your brand to the masses. To get benefits out of your ad campaigns, check out the comparisons.
With more than a billion online users, they say Facebook would make for a huge continent. True to the every word of it, most of our time in an average 24-hour cycle revolves around switching among three of the Facebook or Facebook-owned entities – Instagram, WhatsApp and of course Facebook.
For long, the social media platforms have been a treasure chest for marketers to find out the interests of their target audience and venture into what is called permission marketing (Read the book by Seth Godin). As an entrepreneur, understand that you can promote your product or service directly to your target audience and refine it further in terms of demographics, location, interests, and more to reach the persona of that one buyer you have in mind. Facebook lets you use videos, text and images to lure the attention of your people.
However, the one area where Facebook marketing could fall short a little for your business is that you are gambling on the attention and the attention span of your target audience to show your product or service. On one of our earlier posts, we had mentioned Facebook becoming the modern day television and your advert could end up as a commercial in their attention span.
When we watch televisions, we either mute or skip channels during commercials and that could happen to your brand’s advert on Facebook. No matter how captivating your copy or ad headline is, if they are not looking for something online, they won’t bother clicking. They would simply scroll down to check what their friends are up to. This could take a hit on your lead generation and conversion ratios.
Google Ads on the other does whatever Facebook Ads does (targeting and refining your audience). Where it stands out is in the fact that it uses keyword and search engine ads to promote your products and services. When you do a basic research of the commonly used keywords and finer intricate details on customer expectations and behavior, you can convert every lead that Google generates for you.
People who search on Google definitely are seeking something and it would be best to appear right in front of their eyes with what you sell to make a sale (instead of waiting in a feed to be seen). That way, you hook them with a good copy and details of what you provide and take them to your page where you retain them to make a business. This positively influences your RoI as well.
Note that these are some of the basic aspects you should know if you are the only person driving your business forward. If you don’t have time to spend on organic lead generation practices or content marketing goals and expect immediate traction, paid search is what you should go for.
These distinctions should help you make better decisions. If you want more insights or free consultation on your business, you can always get in touch and we would do what your business needs.