"Have you pitched your startup idea to investors yet?" "Have you got the funding you've been expecting?" These are some of the common questions every startup owner out there hears every other week. If you see him or her all dressed up in formals, one of the first questions people tend to ask is if the owner is on the way to meet a potential investor. Even most entrepreneurs get carried away by the concept of funding and inherently look forward to being funded. They come under the misconception that funding equals more chances of success and it is the only way forward for business growth. Unfortunately, however, they end up being wrong most often. Now funding is a very subjective concept. Som
“We split because of creative differences.” “We wanted something and our clients totally wanted something else.” “If only we were given more control or liberty in our expertise.” “All we expected was timely response though delay is completely fine.” Do these phrases ring a bell somewhere? One of the most common phrases or statements you will hear almost every other week if you are a startup owner or a freelancer. Having a day job is tough but having a startup is tougher. No matter how much effort you put in, something seems to lack at any given point of time. You know what’s the worse part is? While your day job friends are back from work from a specific schedule, you are still grinding on y
If you used MakeMyTrip, BookMyShow or Redbus last year, we are sure you would have received your ticket and updates over a WhatsApp text? Rings a bell? Now Redbus went a step ahead and even allowed you to chat with your fellow passengers to know about the bus locations and pickup/drop points. If you wondered how they managed to use WhatsApp for all these purposes, let’s tell you that they were testing out WhatsApp for business. Ever since their announcement last September, we have all been teased in different ways about the integration and application of WhatsApp for business. And yesterday, the app for business finally rolled out. With the app launched in the US, the UK, Indonesia, Mexico a
As brand developers, we’ve always been mentioning about the importance of building assets. Assets that you have complete control of and that which no other third party brand or company can come knocking at your door and ask you to pull down your content – in any form – out of the way of your audience. The reason we are mentioning this is because of Facebook’s very recent changes in its algorithms that further blocks organic content from brands and pages you follow or like. In an attempt to give importance to updates and news from your family and friends, Facebook has done again what it does best – limit posts from marketers and advertisers who organically want to drive traffic from Facebook
On our last post, we saw how it is not just important to run campaigns, spread the word and generate leads but convert them to sales. We also touched upon the importance of offline marketing and why you should track your offline marketing efforts to optimize your RoI and get to inferences that make more sense. On this post, we are going to go a step further and understand how you can blend your offline campaigns with online strategies and make way for an efficient lead management system. To start off with, you should understand that your work does not end with getting flyers printed, advertisements published or announcements made on air. You cannot expect people to know about your brand, you
