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Can you give NO as an answer to your client?

The client is always right! They pay us and we are obliged to listen to them! Clients are always right! Now, if you’re planning to run your business with this notion, I’ll have to start today’s article with a negative thought – you can’t go

too far with that attitude. I’m sorry but that’s true! I’m not even sure who came up with those bogus phrases and why a majority of the human population blindly follow it.

Firstly, we need to acknowledge that they pay us. True; there’s no denial on that. But they pay us for a reason – in exchange of our work, our service and. We don’t get simply paid because we’re part of a charity. They pay us for our

expertise. And when we collaborate for a cause, bringing in our expertise, there needs to be a veto on what you provide. Collaborations happen for a reason and when you move with the intention to use your expertise and

experience in building your client’s brand, it has to happen from the perspective that has the skills required to pull things off.

For instance, imagine you’re client runs a coffee shop – one fancy hangout spot that desperately requires a coffee connoisseur. You’ve been approached to take care of the coffee and you’re all set to start off with preparing coffee

orders, the person who you work with comes in and intervenes. He or she asks you to try adding milk to an espresso order to