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西法特西法特
Aug 02, 2022
In Getting Started
Brands are increasingly investing in omni-channel capabilities, using technology to create a seamless customer experience across online and offline channels. As Shopify states in its ‘Future of Retail’ report, this strategy enables retailers to increase customer order value, with customers more likely to add extra items to their cart, for example, if they can pick them up immediately. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. Additionally, then, retailers should also consider promotions within this context, such as rewarding customers with a discount code if they exhibit a particular behaviour. For example, Kyle Monk, Director of Insight, British Retail Consortium told Shopify: “Some brands are viewing returns as an additional touchpoint, offering an extra discount at return if you use the store credit the same day.” Getting the right mix of discounts and rewards Big discounting events like Black Friday have in the past come with a lot of hype, with emails promising the biggest and best sales. However, speaking to Econsultancy last October, LoyaltyLion’s CEO Charlie Casey cited a study that found 60% of customers feel that Black Friday discounts aren’t as good as they expect them to be. In order to avoid feeding into this sentiment, then, Casey suggests that retailers should focus on what else might drive retention and loyalty all year round. “There’s potential for merchants to offer alternatives to discounts that protect their profit margins and improve the lifetime value of their customers. Turns out, these alternatives will make customers just as likely to buy from brands over peaks as discounts,” he said. “Trendsetters in the ecommerce space will be those who shift towards deploying alternative incentives alongside discounts that maximise lifetime value and the longevity of their promotional activities.” Free gifts is one example, which toy retailer Hamleys is currently offering to customers if they spend over £50 online. Not only does this type of reward contribute to positive sentiment about the brand, but it is also a good way to increase average order value online.
Discounts can promote omnichannel strategy
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