Apr 09, 2022
In Getting Started
Especially for measuring across multiple platforms. In this article you can read more about the new measurement method of GA4 . So Universal Analytics stops, now what? To put your mind at ease: until July 1, 2023, you can continue to use Universal Analytics and data will continue to come in. After that, no new data will be received. Calendar with July 1, 2023 circled. After July 1, 2023, you will still have access to your data in Universal Analytics for at least 6 months. This means that no new data will be Telemarketing List added after 1 July 2023. Within your Google Analytics interface, Google will notify you your data in Universal Analytics. Customize link with Google Ads If you've linked Google Ads to Universal Analytics, the data will no longer be forwarded to. Google Ads from July 1, 2023. Think about: goals that you have imported into Google Ads, on which you are optimizing your ads, audience lists that you send to Google Ads from Universal Analytics, and any other site stats you now import into Google Ads. You must therefore link your Google Ads to Google Analytics 4. Then your conversion data will remain visible in Google Ads.