Advertising Continue reading below The odds are extremely high that one or the other person didn't even notice or had a similar case where they know they had a terrible interaction gone horribly wrong. No one is a unique butterfly. We are all wrong. We are all clumsy. We all have our self-confidence issues. The sooner we realize this, the easier it is to be human with other humans. Relax. You'll be fine no matter how wrong you are. Kelsey: I like that. I like to think that other people are probably uncomfortable too. To listen to this Marketing Nerds podcast with Debbie Miller and Amanda Miller.

Listen to the full episode at the top of this article Subscribe through iTunes Sign up to IFTTT to receive an email whenever the image masking service Marketing Nerds Podcast RSS feed has a new episode Listen on Stitcher, Overcast or Pocket Casts With enough planning and data, you can easily apply a monetary value to each of your potential customers. You can also calculate a campaign's ROI and find out your true customer acquisition costs. What you can't do is calculate the ROI of your social engagement efforts with any real precision. This is because social media is much more in-depth and your engagement is generally not transactional.

Marketing metrics to calculate ROI are always important, but I highly recommend adding social engagement and customer sentiment metrics to the mix. Customer sentiment and your brand Sentiment involves the emotions and feelings that motivate a client's action (and inaction). When you monitor feelings, you try to gauge the tone and context of conversations with them. This metric provides insight into what your customers and followers think of your brand and the products or services you sell. Measure the sentiment of your audience It takes a bit of science and a lot of interpretation.