A Closer Look at Progressive Web Apps Again, we're looking at moving to a mobile web. Google has just announced its first mobile index, which will rank and index a mobile site before a desktop site. You can learn more about mobile-first indexing here. With Progressive Web Apps, you'll see an app-like experience in your mobile browser. Complement your SEO efforts and your website with PWAs, providing an amazing user experience. It's an app-like experience on a normal mobile browser. Although it is not necessary for all businesses, it can help and . Advertising Continue reading below For users with limited internet access, PWAs offer low data usage and easier navigation with its highly responsive layout. As some brands have begun to take advantage of this, look to this aspect of search marketing to progress throughout 2017 and beyond.
Advertising Continue reading below Marketers and brands are starting to realize that not everyone wants to download and install a traditional app on their device. Traffic continues to shift from desktop to mobile, so consider incorporating a PWA into your marketing strategy to complement your search campaigns and provide the best possible experience. Increased attention to schema markup User trends are changing and their experience is increasingly defined by the capabilities of schema markup. Marking up the HTML code on your website helps keep your search marketing strategy healthy. Its development helps search engines understand semantics through the Resource Description Framework schema. When implemented correctly, Schema helps Google index pages more accurately.